You can build an engine, or
you can chase spikes.
A viral post gets a few good days before the feed buries it. A partnership ad keeps the creator's word on it and keeps spending behind it, so the trust that earned a week of attention keeps earning months of it, across every creator you run.
Boost rights come with every plan. We operate the campaigns from Engine, and keep feeding new creative on Growth. See what runs where.
Run creator content on Meta,
not brand creative.
The ad runs from the creator's handle and yours. It looks like what the audience already follows, because it is.
An audience you cannot buy
Their followers, plus everyone who liked, watched or saved the post. That pool is specific and warm, and no targeting setting builds it for you.
Spend goes behind what already worked
The post runs organically first, so you know which angle converted before a dollar goes behind it. Doubling down becomes a decision, not a guess.
New creative before the winner fades
Creative fatigue is what kills these programs. New creator assets go in while the current ones are still working, so performance does not fall off a cliff.
Post on Monday.
Ads running by the next week.
We handle everything between you and the creator: matching, briefing, usage rights, ad setup.
One month of boost rights,
agreed before filming.
Every creator we contract has already signed off on one month of paid usage, and it sits inside the creator fee. Nothing extra to pay, nothing to renegotiate.
The timing is the whole thing. Ask before anyone knows which video worked and it is a routine clause. Ask after, and you are negotiating from the weaker side.
Extensions beyond the first month are negotiated per creator, at cost.
A lower fixed fee plus a bonus on the metric you pick at kickoff. They earn more when your numbers go up, so paid reach is something they want too.
It starts as their post, not your ad
Illustrative figures.
Then four layers,
warmest first.
We spend where intent is highest and widen outward only once each layer proves out. Most accounts start at the bottom and never build the top three.
The creator's own followers
People who chose to follow this exact subject, week after week. No targeting setting reproduces a list like this.
INTENT
Everyone who engaged with the account
Not just this post. Every person who liked, saved, shared, commented, or watched past 75% on anything that account published in the window. A creator with a few reels past 100,000 views in the last six months is carrying a pool most brands cannot build in a year of paid spend.
Lookalikes seeded from that pool
Only built once the warm layer proves the creative converts. You are no longer asking Meta to guess who might care. You are showing it people who already proved they do.
Broad, with the winners only
Where most accounts start, and stop. It works here because the creative does the qualifying. Korean creator content names its own audience in the first three seconds.
Audience sizes shown are illustrative. The engaged pool often runs larger than the follower count, because reels reach far past a creator's own followers and everyone who stopped on one counts. Actual sizes are estimated inside your own ad account.
And the next creator keeps it fed
What we actually set up
in your ad account.
You keep the account, the pixel and the data. We build the structure, run it, and hand you the reporting.
| Ad set | Delivery | Results | Reach | Frequency | Cost per result | |
|---|---|---|---|---|---|---|
creator_a_engagement_audience Followers plus everyone who interacted with the post |
Active | 1,240 signups |
18,400 | 1.32 | $1.84 | |
| Active | 860 signups |
12,100 | 1.21 | $2.16 | ||
| Active | 1,470 signups |
96,300 | 1.64 | $3.05 | ||
| Learning | 410 signups |
74,800 | 2.18 | $5.90 | ||
| Off | - | - | - | - |
Named by creator, not by guess
Each creator gets their own ad set built from their own audience, so you can see exactly which one produced signups instead of averaging them together.
The post keeps its social proof
We never download, re edit or re upload the video. The ad is the creator's real post, on their account, with the engagement it already earned.
You keep everything
Account, pixel, audiences and data stay yours. Ad budget goes from you straight to Meta. We never pay it and never take a cut of it.
Why it does not
fall off a cliff.
A single creative decays: frequency climbs, CPM follows, performance drops. The fix is not a better video, it is the next one arriving before this one tires.
Illustrative shape of creative decay, not measured client data. Holding the green line requires new creator assets arriving every month, which is what the Growth plan is for.
A comment becomes a DM.
A DM becomes an audience.
Comment a keyword and the creator's account sends you the thing. It turns a passive viewer into someone who typed, and everyone who typed can be reached again.
Most of them pulled more comments than likes, which is not how a normal post behaves. Every one of those people lands in the pool we point the ads back at.
Embedded with each creator's permission and shown exactly as posted, on their own accounts. Comment counts as shown on the posts, Sep 2026.
Who runs the ads,
and for how long.
Everything on this page is what the creator ad layer looks like when it is running. How much of it we operate for you depends on the plan.
| Included | Test | Engine | Growth |
|---|---|---|---|
| 30 days of boost rights, negotiated into every creator fee | Yes | Yes | Yes, per creator |
| We set up and run the creator campaigns | You do, or add it on | Yes, for 30 days | Yes, always on |
| Creators paid partly on the goal you set | No | Yes | Yes |
| New creator assets added each month | One time | One time | 3 every month |
| Older winners kept live past their 30 days | Rights renewed at cost | Rights renewed at cost | Yes, renewed at cost |
Every plan gives you the right to boost each creator's post for 30 days. What changes is whether we operate those campaigns for you, and whether new creative keeps arriving after the first month.
Creator campaign management, not full Meta account management. Ad budget goes from you straight to Meta, and we never take a cut of it.
What that looked like
in one client's account.
Same advertiser, same ad account, same objective, five months. Creator content against AI made images.
AI won the click. The creator brought the person.